Singer Joey Yung stars in Broadway ads

Hong Kong-based electrical appliance store Broadway has launched an ad series featuring singer Joey Yung with three themes, one of which includes a popular fitness trainer (胡師傅).

The video series includes three videos with the themes of “Stay Love”, “Stay Strong”, and “Stay Fun” – and all of them feature Yung’s story during the pandemic after she was quarantined at home. 

Though she felt depressed at the very beginning of the quarantine period, Yung found ways to cheer herself up, including preparing meals, playing video games with friends, and practising yoga, echoing one of the themes of the series to have fun amid the pandemic.

Another video with the theme of “Stay Strong” features the popular fitness trainer (胡師傅) as he screams out his popular mantra – “show some struggle” – a sentence that is popular on Hong Kong’s online landscape. 

Kicking off from 9 July onwards, the ad series goes with a set of WhatsApp stickers featuring the trainer (胡師傅) as well.

 


Related articles

McDonald’s HK shakes up its summer menu with Joey Yung and Hins Cheung