Grace Blue launches pro-bono site to aid displaced marketing talent

Global executive search and M&A advisory firm Grace Blue Partnership has launched a free to use online platform for displaced talent called TRANSITION. In the pro-bono site, individuals will be able to find practical and inspirational content, a network of industry peers, and access potential job opportunities.

The move comes as COVID-19 continues to create disruption globally within the advertising, media and marketing industries, resulting in large numbers of layoffs and furloughs. At launch, TRANSITION is supported by more than 30 global organisations, brands and trade associations. Working together, partners will provide content and support for career development in response to the widespread impact COVID-19 is having on this community. In addition, partners will be able to list new job openings on the platform.

Grace Blue, which has offices in London, New York, Singapore and Shanghai, foresees implications on the career development of advertising, media and marketing professionals due to the COVID-19 crisis, posing a real threat to strategic, creative and technical capabilities for brands around the world. As such, according to Grace Blue, TRANSITION was created to limit this impact by providing a community platform for displaced talent to rapidly connect with employers who are fast adapting to a different set of customer behaviours and need specialist expertise to transform business models.

Juliet Timms, founder, Grace Blue Partnership, said the company has never seen such disruption in employment in the marketing, media and advertising industries at all levels, and across many sectors. Timms added that Grace Blue aims to reach every person that has found themselves out of work and every company that might be hiring, through its TRANSITION initiative.

Separately, a Google Sheets document titled "SEAriously Awesome People List - Start Up Layoffs COVID-19 Layoffs" has been circulating online, featuring the list of employees from start ups who have been impacted by the job cuts and are on the hunt for jobs. While those listed are mainly from Singapore (34.7%), Indonesia (46.9%) and Malaysia (5.9%), there are also individuals from the US, United Arab Emirates, India and Australia. Among the companies the individuals were previously from included HOOQ, Traveloka, dahmakan, iflix, and Tokopedia, and they range from executives to senior management. 

According to the spreadsheet's data analytics, 20.4% of the names are from the marketing industry while 9.3% are from data and analytics, and 1.3% from content. Most of them (66.7%) are looking for full-time positions while 31.9% are seeking full-time positions but are open to consulting. Meanwhile, the remaining individuals target consulting positions.

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