Digital media company GRVTY Media Malaysia and marketing solutions company Creme Digital have partnered to launch a branded content solution. The new solution aims to meet the increasing need of quality engagement, while fulfilling expectations and targets that are set by companies.
The branded content solution combines the technological expertise of Creme Digital and content curation of GRVTY Media, allowing clients to tailor campaign deliverables to fit their objectives and fulfil their marketing goals. The solution offers bespoke packages in article or video forms, add-on interactive features, the ability to reach highly targeted audiences and guaranteed views. All inclusive performance reports will also be available to provide enough data to drive future campaigns.
According to Sarah Enxhi, MD, GRVTY Media, one of its goals is to ensure that its campaigns achieve meaningful views with the right target audience who find value in the content it creates.
“We’re excited about our partnership with Creme Digital because we’re now able to develop data driven branded content that works harder and smarter to obtain comprehensive performance insights for our clients," Enxhi added.
“Combining our digital marketing expertise with GRVTY Media’s content calibre, range of publications and variety of formats means that brands now have access to a content solution that can address varying needs, is more effective and provides actionable insights," Oliver Cheah, MD, Creme Digital, said.
GRVTY Media is the online media group that owns four editorial brands - Vulcan Post, Discover KL, The Playbook and Millennials of KL. It aims to not only influence the choices of Millennials but also offer them a different perspective.
Meanwhile, Creme Digital focuses on turning complex digital channel strategies into easily accessible solutions. It blends four key competencies - creative strategy, media strategy, creative development and real-time media trading into an all-in-one, effective solution to address varying marketing needs of medium-to-large businesses.