"China will not help Asia’s growth as it did in 2009," the report said.
"Brands that invested in enabling a personalised omni-channel shopping experience are experiencing the fruits of their labour."
A report by digital marketing agency amp said these brands own audio assets that work well together, resulting in a higher efficiency score.
Will brands now look towards increasing subscriber numbers and market share? Industry players share their views.
From avid artists to social streamers, here are five personas brands should keep in mind when targeting this industry.
Indonesians are more willing to share their data compared to Singaporeans and Malaysians, and are less demanding about incentives.
Leaders can organise a network of teams to promote rapid problem solving and execution under high-stress, chaotic conditions.