FleishmanHillard's report also found that the current pandemic has changed what value people ascribe to products and services, with 68% of respondents saying the pandemic had shifted their perception.
Yahoo Hong Kong has released its stats on what Hongkongers' biggest searches have been on its platform while they have been fighting both the coronavirus and boredom.
Current sentiment is shifting and there is a journey ahead that will undoubtedly affect the way brands best connect with their customers.
Google found that visits to retail and recreation facilities, grocery markets and pharmacies, and people's workplaces dropped hugely as many stay home during the COVID-19 crisis.
Reuter finds that brands can leverage China's changing spending habits and appetites amid the COVID-19 crisis, but innovation is the key to success in order to restore consumer confidence.
36% of respondents to Ipsos' study said they had purchased more groceries online, and 33% had used more mobile payments to avoid unnecessary contact with other people.
The report – “A peek into your consumer’s future 2020” – highlights three trends in APAC this year, as customers’ expectations for community, commerce, and inclusivity, evolve.
17 years ago during SARS, advertisers were bound by TV commitments and longer-term bookings on print and outdoor ads, resulting in a more stable ad spend during an economic downturn.
Half of the respondent Hong Kong advertisers expected that their ad budget would decrease by 7.1% while the budget for online ads would expand by a marginal 0.8 %