“Going viral does not mean having monetisable content.”
From mid-March until mid-April, interest for Nintendo Switch on online shopping platforms in the region shot up by 245%, while PS4's only increased by 135%.
Branding players Marketing spoke to lauded Cadbury's move to rebrand and come across as more authentic.
"Money spent driving products consumers cannot buy, or can only buy from unauthorised sellers is a wasted budget."
"Brands need to acknowledge that it is not business as usual, and convey it to their consumers in a manner that is authentic, subtle, and meaningful.”
"Brands that invested in enabling a personalised omni-channel shopping experience are experiencing the fruits of their labour."