Music is a great companion for creative industry practitioners. Whether they need to hit a deadline or relax at home, they can resort to various genres of music to help create or disconnect them from the world. Marketing magazine is working with JOOX to invite creative industry practitioners to talk about their music consumption habits, and how to better leverage music in marketing.

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“Before streaming platforms, it was near impossible to practically and affordably sample new music the way we do now. And this makes streaming platforms a useful tool for creative inspiration, one that we should all probably use more.”

“The screenless feature of music and audio is an untapped vehicle for brands in Asia Pacific today. Audio ads can be just as powerful as audio-visual ads in invoking emotions and making consumers feel something or shift their moods.”