Music is a great companion for creative industry practitioners. Whether they need to hit a deadline or relax at home, they can resort to various genres of music to help create or disconnect them from the world. Marketing magazine is working with JOOX to invite creative industry practitioners to talk about their music consumption habits, and how to better leverage music in marketing.
The platform integrates multiple functions including takeaway food ordering as well as a wide range of merchant e-vouchers and products across nine shopping malls.
A number of new exclusive features were launched on the MoneyBack app to reward members in a creative way.
Hang Lung Properties leverages innovative ideas and social media technologies to develop Hong Kong’s first coupon management system.
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“Before streaming platforms, it was near impossible to practically and affordably sample new music the way we do now. And this makes streaming platforms a useful tool for creative inspiration, one that we should all probably use more.”
Bossini’s loyalty programme – “Bossini Plus” – allows its customers to connect with the brand and reward them across the brand’s physical stores and online shop through a mobile app.
“The screenless feature of music and audio is an untapped vehicle for brands in Asia Pacific today. Audio ads can be just as powerful as audio-visual ads in invoking emotions and making consumers feel something or shift their moods.”
In a new webinar, a selection of experts will lay out what exactly brands and businesses have to do to adapt to recent shifts and drive their businesses.