In The Spotlight
"One way to show social media networks that we're not okay (in every sense) is for users to delete their accounts. A faster and more effective way would be for brands to stop spending money with them."
"So if you have data that is in multiple languages, to normalise the data, to make sense of the data, and to standardise the data in the system, can prove to be a bit more challenging."
The newly rebranded digital business arm AirAsia Digital comprises three main pillars - Venture Builder, RedBeat Academy and Data Centre.
As country manager, he will spearhead its operational, strategic development and growth in the country.
The smartphone is the preferred device for online buyers in APAC, with about 75.8% of online retail sales in the region predicted to occur on the platform in 2020.
The partnership gives marketers access to the full suite of Lotame’s audience segments through the Amobee Advertising Platform, including demographic, interest and intent data.
"International" might be on the verge of becoming a dirty word.
Innovation in marketing is about combining everything you do to put the customer in the middle of your transformation.
"Transaction commerce will not be sufficient for consumers today. It is just the bare minimum for retailers or brands if they want to get online."
“In the simplest terms, personalisation is about giving people more of what they want, but also giving them less of what they don’t want."
"There’s no 'miracle cure' that will help all brands to achieve all things. So, just like a doctor, marketers need to spend time diagnosing their issues before looking for a medicine."