In The Spotlight
Quispe last helmed the role of VP of growth and marketing, Southeast Asia and Middle East, at OYO.
"We didn’t just want to have a product TVC. We wanted to offer something memorable and emotional, [and convey] the kind of feeling a sale wouldn’t normally give you."
The audio ads will have the same audience targeting options, bidding strategies and brand lift measurement capabilities as YouTube video campaigns.
Izham was previously from Media Prima, where he was CEO of Primeworks Studios.
"[Digital transformation] is about focusing on the core basics and then trying to see if there are tech solutions around it which you can best leverage."
The new creative commerce company will be fully operational from 1 January 2021, and the integration of the agencies’ teams and assets will continue through 2021.
According to Galderma, the agency was selected due to its comprehensive understanding of media, marketing, and its ability to connect with people in a relevant way.
While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. Unsure if you should invest in OTT advertising? Join in the conversation.
While SPO was initially a demand side platform initiative, it quickly emerged as a strategy that agencies and advertisers are embarking on themselves.
While header bidding is not new, it is constantly evolving and getting more sophisticated - so that’s probably why you still need to be talking about it.
- 08 December 2020 - 11 December 2020
- 9am - 1.30pm(GMT +8)