While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. Unsure if you should invest in OTT advertising? Join in the conversation.

While SPO was initially a demand side platform initiative, it quickly emerged as a strategy that agencies and advertisers are embarking on themselves.

While header bidding is not new, it is constantly evolving and getting more sophisticated - so that’s probably why you still need to be talking about it.

With so many brands out there, it is never easy to get buyers thinking of your brand first during the purchase process.

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