Innovation in marketing is about combining everything you do to put the customer in the middle of your transformation.

"Transaction commerce will not be sufficient for consumers today. It is just the bare minimum for retailers or brands if they want to get online."

“In the simplest terms, personalisation is about giving people more of what they want, but also giving them less of what they don’t want."

"There’s no 'miracle cure' that will help all brands to achieve all things. So, just like a doctor, marketers need to spend time diagnosing their issues before looking for a medicine."

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