This Ramadhan, KFC Malaysia has introduced a new dish, the KFC Green Curry, with an allocated advertising and promotion budget of more than RM2 million.
KFC will be promoting the item through TV and radio commercials, press ads, online media, outdoor and point-of-sale materials.
The product was first introduced in Thailand and was brought to Malaysia after the positive response it received in Thailand.
Jamaludin Md Ali, managing director of KFC Holdings Malaysia, is confident that it will be a big hit among Malaysians as well.
The new offering, which runs with the tagline ‘So Authentic. Even the Thais Want It', hopes to appeal to the masses and will be available nationwide from 31 July till mid September.