Hong Kong's Landmark mall has launched a new online shopping concierge that enables customers to browse and purchase their favourite items using the mall's dedicated app.
The service uses a live-chat function via WhatsApp to allow customers to directly communicate with in-store sales assistants in order to get advice and assistance. To use the new service, customers have to register for membership through the Landmark Hong Kong app.
“As a luxury market leader, we are excited to introduce the new ‘e-chat shopping’ initiative on the Landmark app. In a rapidly-evolving retail environment, we are anticipating consumers’ increasing demand for convenience through technology. As an important part of Landmark's ongoing digital transformation, this platform enables to best serve and meet our customers’ needs," said Raymond Chow, executive director of Hongkong Land, which owns the Landmark mall.
Featuring more than 500 items from over 48 stores across the mall, the app also allows customers to order and pay for items online. Customers can then choose to pick up their purchased goods at the stores in question or have them delivered to another location within 48 hours. Participating Landmark fashion and lifestyle retailers include luxury fashion houses FENDI, Bottega Veneta, and Tory Burch; prestigious jewellery and watch brands Chopard and De Beers; along with shoe labels Roger Vivier and R. Sanderson.