As marketers and consumers constantly adopt new innovations and technology, market research too has been evolving to keep up. However, at the core of business today is the need to stay ahead of the customer by understanding and predicting every move – which means that it’s essential to constantly revitalise research methods and examine efficacy at every step of the way.
Research today gives the marketer greater clarity when trying to launch a new product into a highly saturated and highly skeptical market.With research and results in hand, marketers are able to focus and prioritise their time effectively on both short-term tactical investments and long-term goals.
It is now imperative for businesses to upkeep continuous innovation in all areas, especially in building strong foundations through research. This is why we’ve brought back Research Asia Interactive for its fourth edition in 2017 and made it by invitation-only for the best and brightest in the business.
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