Lindt & Sprüngli AG has appointed OMD Shanghai as its media agency of record.
After winning the pitch, the agency will be responsible for strategic media planning and buying responsibilities in China for all brands under Lindt & Sprüngli AG, including Lindor and Excellence.
The agency convincingly demonstrated a strategic understanding of the Lindt & Sprüngli AG's business ambitions in China, and clinched the account by delivering an approach that combines human-centric understanding with data-driven expertise.
“We were impressed by OMD's proprietary end-to-end process and operating system. Coupled with their solid grasp of China's complex digital ecosystem, we are convinced OMD is the right partner to help us connect with new audiences in China through better and informed decisions,” said Gonçalo Vilarinho, general manager, China at Lindt & Sprüngli AG.
Commenting on the win, Linda Wang, managing director of OMD Shanghai, said, "This win is a testament to OMD’s expertise in helping brands successfully navigate China’s increasingly complex digital ecosystem and our ability to drive a direct and measurable impact on performance conversion. We are confident that our passion, capabilities and calibre of talent will help our client reinforce its pole position in this dynamic market."