IN THE WORLD OF NEW RETAIL
The retail industry is continually evolving because of increasing digitalisation and eCommerce. Technology is no longer just simply helping retailers to do things better, faster and more effectively, it is embedded into every step along the supply chain and purchase path.
In the world of new retail, it is all about consumer-first and personalisation. Smart retailers transform data into dollars by using customer information for better decision-making. They continue to strive for a seamless customer experience in a world where the online and offline is merged. Physical stores are not going away and whoever can find the right blend of technology and the human touch will be the winners.
Join the 2020 edition of Retail Marketing for forward-thinking insights about changing shopper expectations and new industry trends.