Keeping the human in digital marketing
The recent pandemic has further entangled our lives with the internet by replacing human interactions with screens across both our personal and private lives. Digitalisation has meant that it is no longer enough for a company to simply have a web presence as the fight for customers is more segmented than ever, a web presence that is increasingly influenced by AI and machine learning. In an increasingly digital world, how do we keep the human in digital marketing?
Keeping the human in digital marketing one of the major themes for DMA 2020, however, we must also explore the condition of our industry following the stress test applied by Covid-19. How will this crisis shape digital’s future growth?
Has digital transformation been disrupted or has it been a boon?