Reuters has named Josh London as its chief marketing officer, effective immediately.
London will be heading up the growth and elevation of the Reuters brand while driving revenue. He will be responsible for all aspects of marketing, including product, field, and brand marketing. He reports to Michael Friedenberg, president of Reuters.
London most recently served as global CMO of IDG Communications where he led the worldwide marketing organisation to drive revenue growth, increase visibility, and enhance the customer experience at all touch points.
“Josh is a respected and accomplished marketing leader with a strong history of building brand awareness and driving commercial success,” said Friedenberg.
He added, “His breadth of expertise and experience will add significant value to our team as we work to reset, modernize and grow our organisation.”
Prior to IDG, London held a number of key marketing and leadership roles. In addition to several other marketing and operating roles, this experience includes; founder and managing partner of Salt Island Ventures, chief operating officer, vice president of marketing and general manager at SX2 Media Labs/ComputerShopper.com, and associate vice president of marketing at CNET Networks.
“I look forward to developing and driving a transformative marketing strategy that advances the brand and supports the company’s ambitious plans for growth,” London said.