Swire Properties has launched a campaign to promote sustainability with more than 20 creations inspired by common daily wastage.
Kicking off on 13 July, the new “Sustainability We All Count” campaign features plenty of new faces apart from the company’s tenants, staff and art partners.
These new faces were created from the green devices, technologies, materials, and initiatives by London-based artist Anton Hjertstedt, including light bulbs, second-hand clothes, recycled batteries, green building materials, innovation clouds, and inspiring art pieces, to name a few.
Aiming at disseminating the message of introducing the company’s all-inclusive strategy, the campaign also hopes for a call for action to protect the environment.
The ongoing campaign will include OOH ads, animations, and a mini-site where visitors can find the first batch of more than 50 stories. The campaign also coincides with the launch of the company’s official Facebook and Instagram channels.
In 2016, Swire Properties launched the SD 2030 vision to become a global sustainable development leader by 2030. This campaign is the latest initiative that further engages different stakeholders to work towards this goal.