In The Spotlight
"[Digital transformation] is about focusing on the core basics and then trying to see if there are tech solutions around it which you can best leverage."
According to Galderma, the agency was selected due to its comprehensive understanding of media, marketing, and its ability to connect with people in a relevant way.
While OTT ad revenue currently lags behind mobile and desktop, it is still a significant source of programmatic video advertising income. Unsure if you should invest in OTT advertising? Join in the conversation.
LUSH, Daimler, Pepsi and Marriott International marketers share their views on ethics and out-of-the-box thinking.
Lim was previously chief digital officer, Asia Pacific, consumer products division for more than three years, overseeing L'Oréal Paris, Maybelline New York, Garnier and NYX.
"We have to think about pitching very carefully. It's a long and arduous process and takes a lot of effort. We feel that time and effort can be better focused on existing clients."
- 08 December 2020 - 11 December 2020
- 9am - 1.30pm(GMT +8)