The festive season has always been a time for reunion, where friends and family come together to connect and bond with the ones who matter.
While many Singaporeans look forward to the Christmas and New Year celebrations, some choose to spend the festive period away from home. Taking advantage of the longer holiday break, 32% of Singaporeans say going overseas for a holiday during Christmas in 2015.
As such, this festive season, Singapore’s Tiger Beer hopes to make reunions count by reminding Singaporeans of the true meaning of ‘reunion’ and inspiring them to connect with their loved ones, both at home and abroad.
With a series of films that bring to life the stories of Singaporeans living abroad and how much they miss home, Tiger Beer aims to jolt Singaporeans into realising the significance of festive reunions, and encourage them to make this reunion a meaningful one. The films also aim to get Singaporeans reflecting on: Are we taking our reunions for granted?
Launched on 1 December 2016, the film “Tiger Beer – Home” features three Singaporeans who took the courage to pursue their dreams - a student studying communications and journalism in St. Petersburg, Russia; a bush pilot in Nabire, Papua; and an aspiring music conductor in Amsterdam, The Netherlands. While they would love to be home for the festive season, they are unable to do so due to various reasons such as finances and schedules.
We are keeping the suspense for now, check out more on the films below:
“For some Singaporeans, the significance of festive reunions is gradually diluting. Many choose to travel abroad to escape the season, whilst others see little reason to come back for the festivities. As the iconic beer of Singapore, Tiger Beer is committed to helping Singaporeans rediscover the meaning of home," said Venus Teoh, head of marketing at Asia Pacific Breweries (Singapore).
Teoh added it wants to make reunions count by reminding everyone that there is really no place quite like home, and empower people to make this reunion a meaningful one: “It’s time to go the distance to connect with the ones who matter.”
In conjunction with the film, Tiger Beer will launch an online activation on its microsite to offer Singaporeans the opportunity to bring a loved one home. From 1 to 18 December 2016, participants can nominate themselves or their friends to win a trip back home simply by sharing their stories of the Singaporeans who are currently abroad that they would like to bring home. Throughout the campaign, Tiger Beer will also be running a promotion to encourage Singaporeans to bring a loved one home and make their reunions count