TUMI has expanded its partnership with ONE Championship for the inaugural season of The Apprentice: ONE Championship Edition.
Together with ONE Esports, a subsidiary of ONE Championship, TUMI’s global design team will challenge the show’s contestants to help design, market and launch the ultimate luxury gaming bag in an episode of the series.
The product will eventually be sold to the public, with TUMI and ONE Championship partnering on additional marketing and promotional initiatives.
“Given ONE’s global reach and our Millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world,” said Carlos Alimurung, CEO of ONE Esports.
“We are thrilled to use The Apprentice: ONE Championship Edition to facilitate cutting-edge innovation, and work with TUMI to bring a compelling product to the market that will strongly resonate with eSports athletes.”
TUMI’s creative director Victor Sanz added: “We are excited to partner with ONE Championship on it. We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world.”
The Apprentice: ONE Championship Edition will feature 16 contestants from around the world competing in a series of business and physical challenges. The hit reality television show is expected to air in Q4 2020.