Chinese technology company Vivo has appointed Interone China to revamp its global master website and handle the roll out for all global markets.
Interone China’s responsibilities will include Vivo’s global web strategies, global website concepts, art direction, and the implementation plan worldwide for more than 30 countries and regions, including local, yet customised features and customer experience.
The agency said during the pitching process, it had shown clear solutions for a technology brand confronted with a global digital ecosystem and with different local and regional demands, which enabled the agency to win the business.
As the official brand platform, the website will help build Vivo’s global brand image, drive consumer engagement, and commerce across the world and different cultures.
Armed with rich CX and UI experience, and backed with vast brand insights and global resources, Interone China aims to work together with brands going global by building their digital brand experience across different regions.